BRANDING
PROJECT

Graphic

2021

DESIGN BRIEF

This project was an exploration into creating an abstract mark inspired by an object or word associated with a chosen category. I selected the category of "Nature" and found inspiration in the word "Serenity." By examining keywords associated with serenity, I designed a mark or logo to visually represent the mood and concept of serenity.

DESIGN TOOLS

Color Palette

Typeface (Font)

Icon

RESEARCH + EXPLORATION

Several key words were employed in the creation of the logo, including: nature, adventure, meditation, peaceful, and getaway. These keywords are abstractly represented in my logo design. The colors were selected based on the tranquil energy associated with serenity. They depict the calming essence evoked by thoughts of serenity, complemented by hues commonly found in natural settings. Following the logo's creation, packaging and other products were developed to further showcase the graphic mark and establish a brand identity.